TikTok is introducing a new feature that enables them to reduce the amount of AI-made content appearing in their streams. This step comes as the company disclosed that it currently hosts more than 1 thousand million content made with AI.
Trial and Implementation
The update is in a pilot phase over the next few weeks before a global release. This development coincides with a surge in AI-generated material, driven by recent video-generation tools.
The Broader AI Trend
Studies have shown that nearly one in 10 of the most rapidly expanding content creators on a popular video site only show content made by AI. A large amount of this material is considered “AI slop”, a label for poor-quality, bulk-generated content that is frequently nonsensical or dreamlike.
Our research shows that many people appreciate content created using AI tools, from digital art to science explainers, and we intend to give people the ability to see more or less of that, according to their own choices,” commented a company executive.
Volume and Proportions
The service disclosed that there are currently over a billion videos on its app labeled as AI-generated. Collectively, more than 100 million media items are added to the service daily, making clips made by AI a minor part of its total content library.
How to Adjust Settings
Users will be in a position to limit or boost the amount of AI content they watch by using the topic control feature in the platform and selecting AI-made media. Other topics that can already be adjusted under the setting encompass news, fashion, cosmetics, and dance.
Content Labeling and Policies
Its policies mandate creators to label convincing AI-generated content, and it prohibits dangerous fake videos of public figures or crisis events. Any realistic AI video that is not labeled can be taken down under its user guidelines.
Additionally, the service will now attach an AI-generated tag to content produced via its built-in AI features, or identified by an collaborative effort for identifying content made by AI. This action is aimed to deter users from seeking to evade the tagging system.
AI Literacy Programs
The company is additionally introducing a $2m educational fund for specialists and groups to create informative material about using AI responsibly. This project will assist charitable organizations dedicated to training computer science.
Platform Protection
The platform has defended its content review process, following discussion over plans to cut jobs for numerous review team members in the UK. TikTok is set to cut hundreds of positions in its user protection division in its British office, with trade unions and online safety experts raising concerns that humans are being replaced by automated systems.
A company official clarified that staff-based oversight would remain essential, but automated tools can shield workers by filtering out the most distressing content ahead of it is viewed by people. The platform announced a 76% decrease in explicit and harmful content reviewed by content reviewers over the past year due to the use of its automated systems.
“We think that it’s essential to integrate people and machines to ensure user safety,” the executive stated. “We’ll have humans as part of that process, but we additionally believe it’s very important to minimize viewing of unsafe media as swiftly, which is why a lot of the machine support is making a difference operate efficiently.”
